The basis of our government being the opinion of the people, the very first object should be to keep that right; and were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter. But I should mean that every man should receive those papers and be capable of reading them.
Thomas Jefferson, 1871
What unites media makers and digital entrepreneurs… the unconditional desire for relevance. Is it only relevant who is on page 1 of the Google hit list? Is print media still relevant or already dead? Does quality journalism protect against extinction – what is it worth to us? What does it mean if Google and Facebook generate more than 60% of global digital advertising revenue? Can a digital platform operator also succeed as No. 3 on the market?
We do not have the answers to all of these questions, but we understand the challenges. Our understanding is based on the support of well-known media and digital companies throughout the last decade in a highly dynamic environment.
We have a high level of expertise in monitoring and evaluating of:
- Digital business models
- Daily and weekly newspaper publishers
- Magazine publishers
- Radio
- Printing and publishing
- Agencies